CATCHPHRASE


LAST MONDAY, the Department of Tourism announced a change in slogan: from “Wow Philippines” to “Pilipinas Kay Ganda.” It was the DOT’s biggest accomplishment yet since June.

DOT Secretary Alberto Lim clarified that the new slogan that was previewed Monday was not final yet. Or as palace spokesman Edwin Lacierda would say, “it’s being fine-tuned.”

After receiving criticisms for changing the DOT’s catchphrase, Tourism Secretary Alberto Lim said Wednesday “Pilipinas Kay Ganda” was previewed Monday to test and gather feedback. Welcome to the Aquino presidency, your trial and error government.

Tourism Secretary Alberto Lim revealed that the ‘Pilipinas Kay Ganda’ brand was a result of a four-month study. In fairness, hindi halata.

This just in! A blogger pointed out some similarities between the logo of “Pilipinas Kay Ganda” and the logo of Poland’s official travel website. Sought for comment, an unidentified DOT official said, “As long as there’s no malice, it’s okay.”
The latest online buzz is that the logo of the “Pilipinas Kay Ganda” campaign of the Department of Tourism was “copied” from the logo of Poland’s official travel website… making DOT Secretary Alberto Lim a possible frontrunner for Associate Justice of the Supreme Court.

As mentioned above, Tourism Secretary Alberto Lim revealed that the ‘Pilipinas Kay Ganda’ brand was a result of a four-month long study… which was understandable since the study was conducted naman pala in Poland.

Top 5 Suggested but Rejected (Read: Lamest) Slogans for the Government’s Tourism Campaign

No. 5: “I can Phil it…”

NO. 4: “Wiling-wili sa RP”

No. 3: “Pilipinas… ang gandaaaa! Ang lambooot! Ang dulaaas”

No. 2: “‘Sa kulay at saya, parang nasa Poland ka sa mas murang halaga!

And the No. 1 suggested but rejected (read: lamest) slogan for the government’s tourism campaign (assume that President Aquino and his sister Kris are the tourism envoys)…

“Uy, ang gandaaa!
Yap, ang saraaap!”

The Tourism Department has changed its slogan from “Wow Philippines!” to “Pilipinas Kay Ganda.” The new slogan was chosen from among several suggested catchphrases including two from presidential sister Kris Aquino: “Pilipinas, Game Ka Na Ba?” and “Pilipinas Win na Win.”

Rumors say Assistant Secretary Mai Mislang also suggested a new slogan for the government’s tourism campaign but was rejected by DOT officials. Mislang’s suggestion? “Pilipinas, maraming pogi rito.”

From Japan With Love
Presidente Aquino is back from Yokohama. The successful trip was highlighted by the $2.85 billion worth of potential investments from Japan; a “fruitful” meeting with Hong Kong executive Donald Tsang, and his confirmation of a budding romance with Liz Uy.

Talking about his personal stylist Liz Uy, the president said, “We have been spending time together as our schedules will permit.” He didn’t say though if Liz Uy knew that they were spending time together.


Kris Aquino says she likes Liz Uy, and adds she wants her brother Noynoy to settle down. Noynoy says he also likes Liz Uy, and adds he wants his sister Kris to shut up.

According to an informant of entertainment editor Ricky Lo, President Aquino has had 18 girlfriends. Or as pessimists would say, 18 failed relationships.

Transport Strike:
A Postscript


Last Monday, some 5,000 passengers in Metro Manila got stranded when bus operators went on a strike in apparent protest of the number coding scheme. That’s the latest problem – involving buses – that has hounded the Aquino presidency.

A day after buses stayed off Metro Manila roads, Integrated Metro Bus Operators Association (IMBOA) president Claire de la Fuente declared on TV, “There was no bus strike. Nagkasabay lang na ‘di pumasok ang mga driver.” Again, De La Fuente was not insulting our intelligence. She was assuming we don’t have any.

Semi-retired recording artist and now, IMBOA president Claire De La Fuente insisted, “There was no bus strike (last Monday). Nagkasabay lang na ‘di pumasok ang mga driver.” In giving that excuse, Claire was obviously trying to evade suspension… after her successful attempt to evade taxation.

Claire de la Fuente claims the number coding scheme on buses is unjust, as it would drastically reduce the income of bus operators by about 20 percent. But if you’re not paying your taxes honestly, why worry?

Miriam on Cabinet Men
Senator Miriam Defensor-Santiago says President Aquino has a “lightweight cabinet” and vowed to block the confirmation of at least six cabinet members. The feisty lawmaker added, “I will massacre these people.” In totally unrelated news, sources reveal that when Senator Santiago fell off the stage at a forum in Istanbul, Turkey recently, “una ang ulo.”

Wyngard, 58
Veteran talent manager Wyngard Tracy died before dawn last Tuesday. Wyngard was the manager of Richard Gomez, Lucy Torres, Wendell Ramos, and John Estrada who used to be managed by Douglas Quijano who passed away last year. They are now looking for a new manager. Anyone?
——————————–
“More is required of public officials than slogans and handshakes and press releases. More is required. We must hold ourselves strictly accountable. We must provide the people with a vision of the future.”
~Barbara Jordan

Survey Says
Kung ikaw ang papipiliin ng babae para sa pangulo, kanino ka?
– Team Shalani Soledad 29.59%
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– Wala! 54.44%

We have a new survey. Please vote now.

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Author: professionalheckler

See About the Heckler

123 thoughts on “CATCHPHRASE”

  1. “There was no bus strike. Nagkasabay lang na ‘di pumasok ang mga driver.” Again, De La Fuente was not insulting our intelligence. She was assuming we don’t have any.”

    So tru Mr. PH, when I heard this while watching the news, I can’t help but curse…such an intelligent remark!

    Like

    1. more suggestments to DOT:
      – PILIPINAS, WOW NA WOW!
      – PILIPINAS, WOWOWOW!
      – PILIPINAS, GAME KA NA WOW!
      – PILIPINAS, WOWTIME!
      – WOWING WOWIE! PILIPINAS!
      – PILIPINAS, SPIN-A-WOW!
      – PILIPINAS GOT WOW!
      – and finally, PILIPINAS, HINDI LANG PANG-UMAGA, PANG-ARAW-ARAW PA! KAY
      GANDA!

      Like

      1. Sus naman Koya Eddi! Wag namang FOR SALE!

        FOR RENT laang, para kahit papano eh may kita naman….. at para may babalikan pa rin tayong WOW PHILIPPINES!

        Ah basta, blaha sila sa mga slo-slogan na yan! Kebs ko!

        Basta para sa akin, masarap pa ring isiping sa Pinas pa rin ako uuwi for good…. at malapit na malapit na yan!

        Paki ko ba sa mga turista na yan, no?

        Like

    1. Top 5 Suggested but Rejected (Read: Lamest) Slogans for the Government’s Tourism Campaign

      No. 5: “I can Phil it…”

      NO. 4: “Wiling-wili sa RP”

      No. 3: “Pilipinas… ang gandaaaa! Ang lambooot! Ang dulaaas”

      No. 2: “‘Sa kulay at saya, parang nasa Poland ka sa mas murang halaga!

      And the No. 1 suggested but rejected (read: lamest) slogan for the government’s tourism campaign (assume that President Aquino and his sister Kris are the tourism envoys)…

      “Uy, ang gandaaa!
      Yap, ang saraaap!”

      Like

  2. this made me lmao, so hilarious!!!!!!!!! thanks for the comic relief!

    Tourism Secretary Alberto Lim revealed that the ‘Pilipinas Kay Ganda’ brand was a result of a four-month study. In fairness, hindi halata.

    A day after buses stayed off Metro Manila roads, Integrated Metro Bus Operators Association (IMBOA) president Claire de la Fuente declared on TV, “There was no bus strike. Nagkasabay lang na ‘di pumasok ang mga driver.” Again, De La Fuente was not insulting our intelligence. She was assuming we don’t have any.

    Semi-retired recording artist and now, IMBOA president Claire De La Fuente insisted, “There was no bus strike (last Monday). Nagkasabay lang na ‘di pumasok ang mga driver.” In giving that excuse, Claire was obviously trying to evade suspension… after her successful attempt to evade taxation.

    Claire de la Fuente claims the number coding scheme on buses is unjust, as it would drastically reduce the income of bus operators by about 20 percent. But if you’re not paying your taxes honestly, why worry?

    Miriam on Cabinet Men
    Senator Miriam Defensor-Santiago says President Aquino has a “lightweight cabinet” and vowed to block the confirmation of at least six cabinet members. The feisty lawmaker added, “I will massacre these people.” In totally unrelated news, sources reveal that when Senator Santiago fell off the stage at a forum in Istanbul, Turkey recently, “una ang ulo.”

    Like

  3. Tourism Secretary Alberto Lim revealed that the ‘Pilipinas Kay Ganda’ brand was a result of a four-month study. In fairness, hindi halata.

    A day after buses stayed off Metro Manila roads, Integrated Metro Bus Operators Association (IMBOA) president Claire de la Fuente declared on TV, “There was no bus strike. Nagkasabay lang na ‘di pumasok ang mga driver.” Again, De La Fuente was not insulting our intelligence. She was assuming we don’t have any.

    Semi-retired recording artist and now, IMBOA president Claire De La Fuente insisted, “There was no bus strike (last Monday). Nagkasabay lang na ‘di pumasok ang mga driver.” In giving that excuse, Claire was obviously trying to evade suspension… after her successful attempt to evade taxation.

    Claire de la Fuente claims the number coding scheme on buses is unjust, as it would drastically reduce the income of bus operators by about 20 percent. But if you’re not paying your taxes honestly, why worry?

    Miriam on Cabinet Men
    Senator Miriam Defensor-Santiago says President Aquino has a “lightweight cabinet” and vowed to block the confirmation of at least six cabinet members. The feisty lawmaker added, “I will massacre these people.” In totally unrelated news, sources reveal that when Senator Santiago fell off the stage at a forum in Istanbul, Turkey recently, “una ang ulo.”

    Like

  4. According to an informant of entertainment editor Ricky Lo, President Aquino has had 18 girlfriends.
    —-
    PATI ba Lovelife ni PNoy FANTASERYE rin…sus, uso kc ngayon yan…Grazilda, Imortal, Ilumina, Darna, Super Inday at Mahiwang Kabebe….PNoy tlaga OO, 18 gf ha….pati ba yung tinutukso lang sa kanya…binilang ng pamilya Aquino? Kaloka 😀 😀 dpt 19 kc gusto din ni Kris na maging gf ni Pnoy si Jessica Soho 😀

    Like

    1. P-noy’s trademarks collection past 100-days:
      – Joker says his is a “student council” cabinet!
      – miriam says his official family is a bunch of lightweights
      – ph says it’s trial and error government
      – we say it’s a hit-and-miss season of governance
      (what do you get from some boy, and with some girl, anyway?)
      – nexr???

      Like

  5. SUPER LOL, PH!
    Tourism Secretary Alberto Lim revealed that the ‘Pilipinas Kay Ganda’ brand was a result of a four-month study. In fairness, hindi halata. — (OO NGA, ME GINAGAWA PALA!; haay, napaka-generic naman ng catchphrase na ‘yan! sana pinapromo na lang sa mga mas imaginative na pinoy; in fairness, marami tayo, di ba, ph?! hahaha. okay na sana yung “WoW! Phillipines” kaya lang, sa mind set natin, di na talaga pwede! ano si Gordon, sinuswerte?). In keeping, para sounding IN, at super interjection pa rin, why not “OMG, Philippines! as in “oh my gosh!, PHL!”). ahah,hahaha!

    Like

    1. Okay na sana ang Wow, Philippines! OMG, Philippines instead of Pilipinas Kay Ganda!…

      Pag nakakita ng magandang tanawin, magandang kaugalian, masarap na pagkain…Wow, Philippines! or OMG, Philippines! Pilipinas Kay Ganda! Puwede lahat!!!

      At kung manakawan o madaya, makaranas nang di magandang traffic, police enforcement, makabasa ng corruption, makaranas ng maruming Cr, Madaanan mga squatter areas, mga pulubi sa kalye, etc….Wow, Philippines!, OMG, Philippines! puwede pa rin…Pero hindi puwede ang Pilipinas Kay Ganda! Ano maganda riyan?

      Like

  6. Talking about his personal stylist Liz Uy, the president said, “We have been spending time together as our schedules will permit.” He didn’t say though if Liz Uy knew that they were spending time together. — hahaha. matanong nga kay liz Uuuuyyy! kutob ko totoo yun, fact is, lagi nga sila together, pag inaayusan at binibihisan sya ni Uuuyyy kada lakad, di ba? baka naman yun ang mean ni Pnoy?

    Like

  7. the logo is amateurish but therefore reflects the government and another disaster which will have to be revoked. can they get anything right.

    maybe pnoy is too busy with his endless stream of young girlfriends. what a joke and a sham
    is he jack the lad, man about town, a dirty old man, a fantasist, a case of sexual harrassment, or a smokescreen to hide the real truth.

    still now everyone thinks pacman will save the country as peace ambassador and tourist ambassador. nothing against him but is there nobody else with some intellect and passion. always looking for a saviour.

    and clearly liz uy is looking for a career in tv all organised by her manager and celebrity pimp boy abunda who just happens to be kris aquinos manager. how incestuous and tacky.
    wait for the product endorsements and fashion line.

    Like

  8. “trial and error government”
    very appropriate description
    except those that should be on trial are not, and get away with corruption and murder,
    and those who make errors have unlimited protection
    incompetence rules – people die
    who cares. it is still a 5* life in makati

    Like

      1. Nope! In fact Sec. Lim wants to target the “really” spending moneyed tourists, not even the foreigners who visit on budget-string packages, the backpackers, etc.. While there is nothing wrong with that because it will help the economy in a way, the DOT should also target the budget tourists, backpackers, the locals because quite a number of our people in places visited have a source of income from these group….the small but presentable eating places, resorts, hotels, inns, shopping places, the tourist guides etc…
        It’s a sad commentary on the elitist point of view by Sec. Lim who once headed the elitist Makati Business Club and the El Nido Resort. Hope his elder sister Cheche Lim-Lazaro pound some sense in his elitist narrow-minded head.

        Like

  9. i am a foreigner and my friends from the developed world are not interested in a new logo – good or bad – but an end to the killings, massacres of journalists, human trafficking, human rights abuses, street crime, and feudalism masquerading as a democracy.
    maybe then tourists will come and have respect for the country.
    as it is people prefer to travel safely to other countries and enjoy their holidays and give support to those countries which are genuine about improving life and reducing poverty not just paying lipservice for more handouts and then doing nothing.
    most of my filipino friends want to leave the country at the first opportunity and i notice that most of my business associates only leave manila to go to hong kong america or europe. none of them have ever been to the south and never want to. it says it all.

    Like

      1. @Centrino
        Naku, iyang si Joma, panay pasyal niyan. A friend of mine living in Nederlands Antilles told me that when he took a cruise in the Bahamas some years ago, he was surprised that Joma was in same cruise…sort of living it up while his compatriots in the hill and mountains of the Philippines are sweating and fighting it out for their misplaced cause.

        Like

    1. I agree that basic things like safety (all-encompassing), cleanliness (all encompassing) must be addressed first among other things.

      Your last paragraph is a sad commentary…I noticed that too. Most recent was the recent long Halloween weekend, so many flew to HK, Macau, Singapore, BKK, Vietnam and other nearby countries to shop and eat. I don’t take it against them though.

      Like

  10. hahah, nice one again PH, ayus yung “trial and error government”. tsk tsk. there should be cabinet revamp kung ganito na lang palaging testing the waters, ano to parang palaging may eleksyon, itetest kung magki-click sa tao, they should offer something na click agad…may kulang pa na catphrase from Kris, “Pilipinas NOW na!”. hehehe. keep it coming heckler, para mas marami ka pang mapatawa…as i say “Aanhin ko ang Blogger kung di naman si Heckler”. 🙂

    Like

  11. astig ka tlga PH!

    i have always been entertained by ur blog, really never fails to amuse and make anyone lol.

    specially liked that bit about claire dela fuente :

    “There was no bus strike. Nagkasabay lang na ‘di pumasok ang mga driver.” Again, De La Fuente was not insulting our intelligence. She was assuming we don’t have any.”—i was able to catch it on the news, and damn, u just plainly put the words in my mouth.

    also that part about “trial and error government” this is so aptly worded. clearly defines the type of govt we now have.
    and finally:

    Presidente Aquino is back from Yokohama. The successful trip was highlighted by the $2.85 billion worth of potential investments from Japan; a “fruitful” meeting with Hong Kong executive Donald Tsang, and his confirmation of a budding romance with Liz Uy.–nuff said!

    Like

  12. Napipilitan lang ito si Liz Uy, hindi makatanggi kay Kris, at baka mawalan sya ng trabaho, Sabi nga iba dyan, ang daming batang makukuha ni Uy bakit sya magtyatyaga sa rusting bald eagle? E pano , si Kris Aquino ang nanliligaw sa kanya with matching expensive gifts. Kung si Noynoy lang, wala syang initiative na ganun, kailangan nya siguro ng sister brigade to make things happen for his lovelife.

    Like

  13. pilipinas kay ganda! wtf!
    what now DOT sec?

    lim have been a critique of the government for a long time, now he is in the government? lol

    he sucks at DOT. i saw him last travel expo, his presence didn’t really made buzz. as in people would say – “ah, DOT sec pala yan”…

    at least the last two DOT sec did really good job.

    Like

  14. Top 5 Suggested but Rejected (Read: Lamest) Slogans for the Government’s Tourism Campaign

    No. 5: “I can Phil it…”

    NO. 4: “Wiling-wili sa RP”

    No. 3: “Pilipinas… ang gandaaaa! Ang lambooot! Ang dulaaas”

    No. 2: “‘Sa kulay at saya, parang nasa Poland ka sa mas murang halaga!

    And the No. 1 suggested but rejected (read: lamest) slogan for the government’s tourism campaign (assume that President Aquino and his sister Kris are the tourism envoys)…

    I LIKE THIS!!! LOL!!!

    Like

      1. In fairness, hataw naman talaga ang tourism industry ng Thailand. Been there a few times and di pa rin halos nababawasan ang number of tourists na pumupunta doon.

        As in hundreds of tourist buses daily sa mga tourist spots nila. You go north or south of Thailand, ganun na ganun pa rin ang drama.

        Of course, Patpong is also an attraction. Sex sells… and that’s a fact!

        Like

    1. In fairness, WOW is not an ordinary interjection; it’s an acronym– as in WEALTH OF WONDERS PHILLIPPINES! launched during Richard Gordon’s time as DOT sec. Okay sana yan, kung tinutukan talaga at pinanindigan… hanggang sa dulo ng walang hanggan! e tayo ba naman! parang me kiti-kiti sa utak! basta ayaw sa gawa ng nauna, palitan! Amazing Thailand has been Thailand’s catchphrase from years back and with sustained niche, it has continued to amaze us until now. And what was Malaysia before “Malaysia, Truly Asia”? Watch this neighbor down south; it’s sweeping past our off-on wonders out here!

      Like

  15. Let me share here portion of column SKETCHES
    By Ana Marie Pamintuan titled:Marketing (The Philippine Star, November 19, 2010)

    “…..In case you are wondering who should be hanged for this swindle, which is reportedly part of a P100-million marketing promo of the Department of Tourism, online stories have also helpfully identified the principal culprit as DOT Undersecretary Vicente “Enteng” Romano III, supposedly the savviest techie in the new administration.
    When our reporter tried to reach Romano yesterday for comment, she was told that the undersecretary flew to the United States Tuesday night to attend a diving exhibition in Las Vegas
    . It’s an official trip, meaning taxpayers are footing his travel bill, so perhaps part of his assignment is to promote the Philippines.

    Romano, we were told, was not aware of the logo design controversy when he left the country. As most international travelers now check potential destinations online, his newfound notoriety could diminish his effectiveness as an official pitchman for Philippine tourism.
    …..”

    Like

  16. ibig sabihin pala ung result ng 4 months study sa Poland is for trial and error plang

    ang malupit sa kanila ung nilabas nila na website during the launch

    beautifulpilipinas.com na kaperas ng beautifulfilipinas.com na porn site! LMAO
    that’s four months of study
    RnD at it’s best

    Like

  17. DOT SLOGAN;
    pilipines,good place to die…
    philippines,haven for the robbers,carnappers and the likes…
    philippines,gateway for drug lords,human traffickers and the like…

    masakit tanggapin,pero may bahid ng katotohanan.

    on a serious note:
    PHILIPPINES,
    BEATIFUL PLACES,BEATIFUL PEOPLE!!!(panalo!!!)

    Like

    1. … and should we really be highlighting those facts?

      Bakit, kahit saan man sa mundo eh meron din namang mga robbers, carnappers and the like. Dito na nga lang sa Saudi eh uso na rin ang akyat bahay gang, ang agawan ng cellphone, rape at human trafficking din. Uso din dito ang mga balahurang employers na di nagpapasahod sa mga empleyado nila.

      Di lang po sa Pinas nangyayari ang mga ganyang kabalahurahan!

      Ang masakit lang eh kung bakit kelangang tayo pa mismong mga Pinoys ang nangangalandakan ng “baho” ng Pinas sa buong mundo?

      Like

  18. Another blatant case of plaigarism
    the strap line should be
    philippines – we steal anything from anywhere

    it reflects the laziness simplicicity and stupidy of the government and the country
    no effort imagination ingenuity or innovation

    people need to start thinking and acting for themselves not relying on being a satellite nation of china

    Like

  19. This is plain stupidity of DOT, particularly of DOT Secretary Alberto Lim. Changing the catch phrase from”Wow Philippines” to “Pilipinas Kay Ganda” is a STEP BACKWARD. Tourists are mainly foreigners and balikbayans who understand the english phrase “Wow Philippines”. On the other hand “Pilipinas kay ganda” is understood only by balikbayans who does not even need convincing to visit Philippines. We. “the balikbayans” are still patriotic and will visit Philippines no matter what. Our families are there and we always desire to spend quality time with our family. Secondly, it will be more expensive and more difficult to market the tagalog catch phrase. It’s more money though for the corrupt government officials who will market this new catch phrase.

    I say keep the current “WOW PHILIPPINES” and spend the budget for the tagalog catch phrase in cleaning up Philippines and improving the security and services for the tourists.

    Alex
    USA

    Like

  20. I can’t agree more Wow Pinoy!!! Gusto lang ni Sec. Lim magpakitang-gilas. Ang ibang bansa English ang ginagamit na catchphrase. It is still the most widely accepted language of the world. Kaya nga maraming call centers sa Pinas dahil sa galing nating mag-ingles. Kailangan lang seguridad ng buhay ng mga turistang pupunta sa ating bansa. WORD OF MOUTH IS STILL THE BEST MARKETING FOR OUR COUNTRY. Sana hinidi-hindi na mauulit ang bus hostage crisis kamakailan lang.

    Gumising na tayo!

    Cristina

    Like

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